Target is an American retail store with an iconic brand. While at Methodologie, we worked with them when their corporate responsibility story was in jeopardy of being overshadowed by a highly publicized data breach and CEO transition.
As design director, I teamed up with an account director, copywriter, and senior designer to strategically align their Corporate Responsibility Report with their mission, thematically present and engagingly tell their sustainability stories, and infuse the report with the spirit of the Target brand. I developed first round concepts, and led the creative team through the design, production, and launch of the report.
