Art Direction, Branding, Logo Design, Visual Design
Client Safeco
Agency Northbound
Role Design Director
Safeco Insurance is a leading national insurer who discovered that they needed to change the way they reward and motivate the independent agents they rely on to sell their insurance.
Partnering with the brand strategy firm Northbound, I created a new logo, fresh identity system, style guide, and a welcome kit that promoted the benefits of this new multi-tiered loyalty program.
