Our creative collaboration with Knopf Doubleday led to the development of Spot for Zott, an advertising campaign for Lessons in Chemistry by Bonnie Garmus.
The novel follows Elizabeth Zott, a woman scientist challenging societal norms in the 1950s and 1960s, with her loyal dog providing moments of levity amid its serious themes of feminism and resilience. Inspired by this, we created a campaign featuring fictitious dogs endorsing real reviews from prominent critics, capturing the book’s unique blend of serious substance and a well-timed wag.
