Client
Knot Strategy

Agency
NakagawaCo

Role
Design Director

For organizations who need to transition and differentiate themselves in the market, Knot Strategy is a brand agency that provides the expertise and methodology to translate business objectives into a go-to-market strategy.

At NakagawaCo, we delivered a deceivingly simple wordmark that conveys the process of untying a difficult problem and bringing clarity. We developed a unique and bold visual identity that plays on the idea of piecing together a puzzle—made from the counter shapes of the wordmark. Finally, we designed key deliverables—stationery system, presentation tools, and a style guide—to convey the values and personality of this modern, brand strategy agency.