The Boeing Store, owned and operated by the Boeing Company, is a chain of retail outlets that sells official Boeing merchandise.
With a renewed interest in an emerging generation of employees, the Boeing Store was looking to refresh both its logo and identity and expand its traditional inventory with a more contemporary line of merchandise.
Along with designing the new logo and a refreshed identity, I led a team that developed several conceptual directions, many of which the Stores team took through design, production, and distribution.
