When Boeing needed to evolve their brand identity they called on Methodologie—twice. The first, to develop a design system that would accommodate each business unit’s diverse products and audiences and deliver a unified, recognizable “Boeing” look. The second, to expand the system to be more flexible and appeal to a wider range of audiences.
For each initiative, I worked hand-in-hand with the Methodologie creative director and the core Boeing team to conduct an extensive audit of existing materials, plan and moderate workshops with representatives from across Boeing and external creative partners, identify gaps and opportunities, and develop a strategic approach and design plan.
I was the design director who developed the framework, set the visual direction, and oversaw a design team that executed brand expressions, training materials, style guides, launch and rollout kits, and served as the brand focal and design liaison to the Boeing in-house creative team.
